I've been meaning to repost this for about a month. More detail from one of the organisers of the Wellington-based 'noir-themed transmedia story' I mentioned after BarCamp Chch.
http://fengshuicity.wordpress.com/2010/05/11/the-case-of-the-midnight-note/
http://fengshuicity.wordpress.com/2010/05/11/the-case-of-the-midnight-note/
Initial fundraising ideas really did include cupcakes and teeshirts. In the end, we decided to stick with what we knew. We knew our Twitter community, and we knew how well attended Tweetups were. We decided to hold a Tweetup “like no other”. We settled on the idea of creating a noir-themed transmedia story that our community could follow online. The story would end at noir-themed fundraising Tweetup at a secret speakeasy.
We started to think about the story and how it could be told. Timothy has a background in gaming, and Chelsea in improv comedy. Watching the two of them weave a noir world from their imaginings was fascinating. We kept referring back to our community. How could we tell the story in a way that people could follow. How do we meaningfully include them?
The project included two major parts: a noir-themed transmedia story and a noir-themed fundraising event.