TerraCycle - crowdsourced recycling?

http://www.telegraph.co.uk/earth/businessandecology/recycling/7832655/TerraCycle-The-Google-of-garbage.html

Tom Szaky wants to be the rag-and-bone man to the world, collecting the rubbish no one else wants – cigarette butts, razors, expired pills and plastic food wrappers – and turning an enormous profit by finding new uses for it.

His US-based company TerraCycle already has rubbish collecting and recycling operations in six countries and expects to launch in 11 more (including Japan, Australia and Sweden) in the next year. He launched TerraCycle in Britain last September and in Ireland this month.

A lot of their material is sourced as (already clean) industrial leftovers, but

Unpaid waste collectors are the backbone of TerraCycle’s recycling programme. Any person or group can sign up on the company’s website to join a 'brigade’ and collect the used packaging of any featured brands. It is free of charge to post items to TerraCycle and for each item sent you earn 2p to go towards the charity or school of your choice. 'The number-one reason people give for joining the brigades is they don’t want these materials ending up in a landfill, and they say they want to do their bit for the planet,’ Szaky explains.

The financing of the brigades – the donations to charity, the shipping and website costs, plus a retainer to TerraCycle – is met by the companies whose products are collected (for instance Kraft, which makes one of TerraCycle’s most popular 'waste streams’, the Capri Sun juice pouches).

Heck, I'd further sort and deliver for recycling more of my rubbish if it had somewhere like this to go.